NBS Ireland Unveils Brand Update
16 May 2024
NBS Ireland, is thrilled to announce the launch of its strategic rebrand. This comprehensive exercise was not solely focused on updating our appearance. It was also about harmonising our brand with our future plans, showcasing a connection with the larger group, while maintaining our autonomy within Ireland.
Our new brand identity includes a simplified logo, featuring three interconnected hexagons, representing the multi-faceted layers of our business working together towards a common goal. The refreshed corporate colours retain the familiarity of the original while introducing a more contemporary feel.
“Our new brand identity is a strategic move towards consolidating our market presence and creating a cohesive image across all areas of NBS,” said Aine Kenna, Underwriting Director. “This rebranding initiative is a significant step in our business growth strategy and is aimed at demonstrating our commitment to making brokers’ lives easy, which is now our shortened strapline.”
The new branding will be rolled out in phases across all platforms to ensure a smooth transition. While the look is changing, NBS remains committed to providing the same level of excellence and dedication that our brokers have come to know and trust.